The Upstart Challenge, promoting entrepreneurship among kids, was started by the ‘two mad Scottish Women’, Jen Perks and Heather Kelly. We talk to Jen. ‘At a time when the nature of work is changing so rapidly we wanted to equip young people with the ability to create their own job and be in control of their future lifestyles. It is important that all young people have confidence and optimism in their future, regardless of whether they are sporty, creative, or academic.





